4 Kinds of ResTech Tools to Help You Be More Productive

Today, we live in an era where information is at our fingertips — and access to great amounts of information requires great responsibility. Market research professionals often find themselves overwhelmed by the immense volume of data they now have access to and must manage – cue restech tools to the rescue!

ResTech, or research technology tools, have emerged as essential solutions for making online and market research more efficient and accessible. These tools help streamline entire workflows and significantly reduce the time and effort required for research projects through automating various stages of the research process.

As businesses increasingly aim to expand globally, the need to connect with international consumers and enter new markets becomes more pressing. 87% of U.S. companies see international expansion as essential for long-term growth, with emerging markets offering the most significant opportunities.

Technology now bridges global audiences and local markets, allowing companies to quickly gather diverse consumer insights and reach new demographics. While market research traditionally demands significant time and resources, ResTech tools simplify the process, allowing you to concentrate on data analysis rather than getting entangled in manual tasks.

4 Types of ResTech Tools for Market Research

Online Survey & Data Collection and Analysis Tools

Data collection and analysis lay the foundation of successful market research. ResTech tools and platforms help businesses gather feedback on trends, customer preferences, and competitor activities. With these these tools, researchers can identify patterns, forecast trends, and make data-driven decisions with confidence.

Platforms like SurveyMonkey, Qualtrics, and Typeform allow researchers to create and distribute affordable online surveys to specific target audiences to get consumer insights while streamlining data collection and analysis processes and workflow.

These tools aim to facilitate faster and more comprehensive insights discovery.

AI-Powered Research Platforms

91% of businesses reported that leveraging market research data has directly contributed to increased sales— meaning that the demand for AI tools to simplify and enhance data analysis is only on the rise.

AI-powered market research tools employ artificial intelligence to automate critical functions such as survey design, data cleaning, and report generation. While human input is still necessary, AI solutions facilitate faster project turnaround without compromising on depth or quality of insights.

Platforms like Qualzy, Knit, and Quantilope offer a range of AI-based online market research features, including customizable surveys, social media polls, video feedback options, heat maps, and even AI-powered assistants to guide users through the research process.

AI platforms are flourishing in the market research, consumer insights, and data analytics realms —  and with great cause, potential, and innovation. 

Online Insight Communities

Market research professionals don’t always have the time, budget, and resources to conduct their own studies for essential insights. Insight communities (aka online research databases) offer a solution by providing organized, up-to-date, and easily accessible data, enabling informed decision-making without the need for a full-scale research process.

Databases like Statista, IBISWorld, and Euromonitor allow companies to make data-driven decisions with confidence and efficiency by eliminating the need for time-consuming manual data collection and providing reliable and credible sources in one convenient location.

Survey Panel Providers

Survey panel providers, such as Internet Research Bureau, Toluna, and Dynata offer access to diverse and highly targeted survey panels. These pre-recruited panels allow researchers to efficiently gather insights from specific and hard-to-reach demographics, ensuring that the data collected is both relevant and representative. By leveraging these services, organizations save time that would otherwise be spent on recruiting and screening participants, while also benefiting from the high-quality, reliable data these panels provide.

How to Choose the Right ResTech Tool

The world of market research is vast, and so is the universe of tools available to navigate it.

When choosing the right ResTech tool, it’s essential to consider several key criteria:

– Compatibility with existing systems

– Scalability for future needs

– Cost-effectiveness

– Availability of customer support and training

While survey panels are our bread and butter at Internet Research Bureau, our ResTech offerings extend far beyond that. We provide comprehensive tools for data collection (both quantitative and qualitative) and reporting, all designed to elevate the effectiveness and reach of your research efforts.

In the end, selecting the right ResTech tool can greatly enhance your research capabilities. With Internet Research Bureau’s extensive range of solutions, you can streamline your process and unlock deeper insights, driving more effective and strategic decision-making.g