Synthetic Data Use Cases in Market Research

Synthetic data refers to data that is artificially generated rather than obtained by direct measurement.

6 Ways to Leverage AI in Your Market Research

Artificial Intelligence (AI) is transforming the landscape of market research, offering new ways to gather, analyze, and interpret data.

The Rise of Startups in India’s Electric Vehicle Ecosystem

Startups are emerging as significant players in India’s electric vehicle (EV) transformation

Know Your Respondent (KYR)

Know Your Respondent (KYR) is an intuitive process devised by the leading online market research company, Internet Research Bureau, to provide its clients with the[...]